Since 1981, we have dedicated ourselves to integrity. This tradition is not just built into our products, but is our core value. Purchasing one of our products is not just a transaction, it’s a pact: an invitation to become part of the TRUE® family. Our equipment is built with dependability as a priority, and our fast and friendly service team is ready to help you every step of the way. Whether you’re adding to your workout facility or purchasing a machine for home use, TRUE is here as a trusted partner helping you to reach your goals.